Intentionally or unintentionally the unbundling and rebundling of higher education is extrinsically linked with the Open Movement. Unbundling is often associated with extreme notions of the marketization and commodification of higher education particularly in post-fordist societies or is that economies? Some suggest that neoliberalism is not central to the continuing rise of HEI produced MOOCs but rather a component of an increasingly complex environment in which higher education exists. Market forces or contexts, however, are the reality of the complex environments of higher education institutions. Such arguments partially acknowledge the multiplicity of interest groups and associated agendas which shape and influence policy with regards to the role of digital, open and technology in higher education. This paper offers a theoretical critique and review of the literature of the higher education policy processes at supra-national or European level and at the national level in Ireland through this lens. It illustrates the results of the competing contexts of financial sustainability and societal benefit in a case study of the development of MOOCs co-funded by the Irish Government and delivered and developed in Dublin City University where societal and economic drivers come head to head.
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